Title: Pamagduman: The Making of the Green Gold Rice

Client: Department of Tourism REGION III

Running time: 13 minutes

Audience: Facebook and other social media audience

Genre: Documentary

Goal/Focus: To create awareness about the granular process of pamagduman.

Director and Producer: Ruston Banal
Voice Over Artist:  Guia Hasegawa Tolentino

Camera Gears: Black Magic 6k Pro, Canon 16-35mm L II lens, EF50mm f/1.4 USM lens, EF100mm f/2.8L Macro IS USM

Logline: The tradition of pamagduman has been practiced by the community members of Sta. Monica, a part of town in the Municipality of Santa Rita, and has been passed down from generation to generation. However, due to the shifting social, economic and political landscapes, the centuries-old tradition is now on the verge of extinction.

Company: Iconopixel Multimedia Production